Marketing Success, Capstone Results
Build a brand your community knows, trusts, and supports
what can we do for you
Build Brand Presence, Drive Engagement, and Achieve Results

Paid Search
Boost visibility and drive traffic with targeted ads on search engines, reaching customers actively searching for your products.

SEO
Optimize your site to rank higher in search results, attracting organic traffic and enhancing online visibility.

Meta Ads
Engage audiences on Facebook and Instagram with data-driven ads tailored to boost brand awareness and conversions.

Streaming Ads
Reach viewers on popular streaming platforms, delivering impactful ads directly to your target audience.

Website Design
Create a visually appealing, user-friendly website optimized for conversions, enhancing your brand's digital presence.

Content Creation
Develop compelling articles, videos, and blogs that engage audiences and build brand trust.

Social Media
Drive engagement and grow your brand with strategic social content and campaigns.

Graphic Design
Create impactful visuals that capture attention and strengthen brand identity.

Paid Search
Attract qualified leads through targeted search ads, increasing policy inquiries and conversions.

SEO
Boost organic visibility, driving traffic to your insurance offerings.

Social Media
Engage potential clients and build brand loyalty with effective social media campaigns.

Event Strategy & Planning
Whether it’s a grand opening, a community appreciation day, or a pop-up event, we’re ready to make it one that people will remember and talk about long after it’s over.
women owned · minority owned
Capstone Marketing Group
We’re not your average marketing agency.
We’re a powerhouse team of creative marketing minds, fueled by passion and driven by innovation. Our expertise lies in crafting standout personal brands and creating impactful campaigns that truly resonate. We’re here to optimize your brand’s online presence, ensuring you remain top-of-mind in your community, attract high-quality leads, and cultivate deeper connections. Let us help your brand thrive like never before.

What is Google Paid Search, and how does it work?
Google Paid Search, also known as PPC (Pay-Per-Click), allows businesses to bid on keywords related to their products or services. When someone searches for those keywords, ads can appear at the top of the search results. Businesses pay only when users click on their ads, allowing for targeted and cost-effective advertising.
How much does Google Paid Search cost?
The cost of Google Paid Search depends on various factors, including the competitiveness of the keywords, industry, ad quality, and budget settings. We control costs by setting daily budgets and bidding limits and use bidding strategies to optimize spending.
What are keywords, and how do we choose the right ones?
Keywords are the search terms people use to find products or services. Choosing the right keywords involves researching phrases relevant to the business, checking competition and search volume, and considering long-tail keywords (more specific phrases) for targeting.
What’s the difference between Search Ads and Display Ads?
Search Ads appear on Google search results when users enter specific keywords, while Display Ads appear across the Google Display Network, including on websites, YouTube, and mobile apps (depending on your company’s compliance regulations.) Search Ads are intent-driven, while Display Ads are more focused on brand awareness and reaching broader audiences.
How do we track the performance of my Google Ads campaigns?
Google Ads offers metrics like clicks, impressions, CTR, conversion rate, and cost-per-conversion to track ad performance. We set up conversion tracking that helps measure specific actions such as form submissions or calls.
How do we optimize my Google Ads for better results?
Optimizing Google Ads involves regularly refining keywords, ad copy, and bidding strategies. It also includes monitoring Quality Scores, adjusting targeting, A/B testing ads, optimizing landing pages, and analyzing performance data to make data-driven decisions (depending on your company’s compliance regulations.) Continuous optimization can significantly improve ROI.
How long does it take to see results from Google Paid Search?
Google Ads can drive traffic and potential leads almost immediately, but consistent and optimized results usually take 2-3 months. We regularly review performance data and refine strategies to build a successful, sustainable campaign over time.

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